This English version is provided for convenience; in case of discrepancy the French version prevails.
Last updated: 19 September 2026
This privacy policy explains how the babyandmom.ma website, published by KSSK COMPANY SARL AU, collects, uses, stores and protects your personal data in accordance with the applicable regulations (GDPR, Moroccan Law No. 09-08).
1. Data controller and website publisher
- Data controller: KSSK COMPANY SARL AU
- Registered office: 45, Impasse Rue Mohamed El Bahi, Palmier Maarif, 20340 Casablanca, Morocco
- R.C. (Trade Register No.): 465407
- Patente (business licence): 34173889
- I.F. (tax ID): 45867464
- ICE: 002553588000045
- Contact e-mail: contact@babyandmom.ma
- Telephone: +212 5 22 98 68 14
2. Data collected
We collect only the personal data necessary for the following purposes:
- Surname, first name, e-mail address, telephone number
- Delivery address, products purchased, order history
- Transaction data (bank details are processed by secure service providers)
- IP address, browser type, pages viewed, cookies
- Marketing preferences, clicks and interactions with e-mails
3. Purposes of processing
Personal data are used to:
- Manage and fulfil your orders
- Keep you informed about the tracking of your purchases
- Send personalised commercial offers (where consent has been given)
- Improve our website and our services
- Produce anonymous internal statistics
- Ensure the security of transactions
4. Legal basis for processing
- Performance of a contract: processing of your order
- Consent: newsletter
- Legitimate interest: improvement of our services, fraud prevention
5. Recipients of the data
Data are disclosed only to:
- Carriers, for delivery
- Technical service providers (e-mailing, hosting, statistics)
- Payment service providers (e.g. CMI)
Data are never sold.
6. Retention period
- Customer data: 5 years after the last activity
- Billing data: 10 years (legal obligation)
- Browsing data: 13 months
7. Your rights
You have the following rights:
- Access to your data
- Rectification
- Erasure (right to be forgotten)
- Portability
- Objection
- Restriction of processing
Exercise your rights by e-mail to: contact@babyandmom.ma.
Response within 30 days at most.
8. Cookies
We use cookies and trackers to:
- Ensure the website functions properly (basket, account, language, security)
- Measure audience (Google Analytics)
- Measure the effectiveness of our advertising and show you personalised advertising (Google Ads, Meta)
These cookies are placed as soon as you arrive on the website. You can refuse or delete them at any time in your browser settings; however, blocking the cookies needed for the website to function may prevent you from using the basket and your account.
You can also use the providers’ own tools: Google ad settings (Google Ads advertising), Meta ad preferences (Facebook and Instagram advertising) and the Google Analytics opt-out browser add-on.
9. Data security
We apply technical and organisational security measures:
- SSL certificate (HTTPS)
- Regular back-ups
- Access control for databases
- Secure hosting
10. International transfers
No transfer outside Morocco or the EU without compliance safeguards (e.g. standard contractual clauses).
11. Updates to this policy
This policy may be amended. The date of the last update is shown at the top of the page.
For any question or request, please contact us at contact@babyandmom.ma.